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" The examining lawyer basically purchased his incoherent argument that even though "Website positioning" cannot be trademarked when it refers into a generic strategy of manipulated search phrases, it may be a support mark for offering "advertising products and services...in the sphere of computers."[6]

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Traditionally Web sites have copied information from each other and benefited in search engine rankings by partaking In this particular apply, on the other hand Google implemented a fresh program which punishes web-sites whose content just isn't exceptional.[24]

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[2] The process entails a search engine spider downloading a web page and storing it within the online search engine's own server, where a second program, referred to as an indexer, extracts numerous information about the page, such as the words it contains and where these are located, as well as any weight for distinct terms, and all back see this links the webpage includes, which can be then placed into a scheduler for crawling at a afterwards date.